It must be lack of knowledge, that prevents our brands and their designers from using woolen felted uppers for sneakers. I bet you can’t make a more comfortable sneaker than the one with a woolen upper.

Dream it.

It all begins with an idea. But knowing generates more ideas, and too few designers know that shrinking wool around a last makes an extremely comfortable upper for a cool sneaker.
Build it

Piecing together all the new wonderful tools we have got through new software and technology, makes it surprisingly easy to manufacture new designs. Even designs that are individually fitted and mass produced.
Sell it.

Selling becomes so much easier when satisfied customers are recommending new customers. I started making woolen shoes because several customers declared themselves addicted to our wollen slippers.
We expect regular customers, because that is what they can expect from dealing our products.